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MIS 600 Topic 2 Strategic Plan GCU
MIS 600 Topic 2 Strategic Plan for Becoming an Analytics-Driven
Organization – Initial Draft
The president of a small firm is eager to use
data analytics to improve the company’s bottom line and establish competitive
advantage. He is aware of your previous professional experience working with
analytics. As a result, he has appointed you as the leader of a newly formed
team tasked with using data analytics to help drive the marketing and sales of
the company. This team must present the strategic plan to the executive team.
There are many principles to consider as a
part of adopting analytics into the organization. Additionally, there are
several aspects of the company that must be addressed as a part of the
strategic plan. Complete the requirements listed below in order to create a
PowerPoint presentation of 6-8 slides, including speaker notes. Utilize the
readings in Topics 1 and 2 to support points of the plan and conduct further
research as needed. Note: Additional content will be added to the presentation
throughout this course.
- Propose a vision and mission of the team.
- Describe the framework for how the data will be utilized in order
to inform decision making for the firm.
- Identify the benefits and potential risks to the firm becoming
analytics-driven.
- Determine time-based strategies for influencing
others across the firm to champion this new business strategy.
You are required to use at least three
academic references to support your reasoning for the team selection process.
While APA format is not required for the body
of this assignment, solid academic writing is expected, and in-text citations
and references should be presented using APA documentation guidelines, which
can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review
the rubric prior to beginning the assignment to become familiar with the
expectations for successful completion.
You are not required to submit this assignment to
LopesWrite.
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