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MIS 600 Topic 8 Discussions GCU
MIS 600 Topic 8 DQ 1
In order to identify a target demographic for a credit
card, your analysis results show that you will only receive a high initial
return by marketing to low-income families with a high debt-to-income ratio.
The data also state that those in this demographic tend to lose their homes
after their debt-to-income ratio goes above the point to which you are planning
to market. Should you market to this group knowing this information? What are
potential implications in either case?
MIS 600 Topic 8 DQ 2
Identify a current event involving the perception of
unethical data storage or data management. Describe why the perception
potentially exists and whether or not you agree.
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